YouGov conducted a survey in May 2021 with 1,705 people in the UK and asked how effective or ineffective people thought various policies would be at tackling obesity in the UK.
The results to the policy option ‘Giving people incentives and rewards such as shopping vouchers for eating better and exercising’ gave an interesting result.
While 60% thought the policy could be ‘Very effective’ or ‘Fairly effective’, when you consider the age groups, 77% of 18-24 year olds thought this compared to only 50% of over 65 year olds.
Of course, what people think doesn’t directly translate to health behaviours, but the above does raise some interesting questions on how we can start to explore targeting policy interventions and health behavioural interventions based on data.
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